To: ALL MEDIA
For Immediate Release

August 15, 2003

For more information contact:
Michael Bane (303) 258-9695

World's Best Gunning for Speed Shooting Title 
at 2003 STEEL CHALLENGE

PIRU, Calif. — The fastest gun alive...a phrase that has echoed down from the days of the Old West, part and parcel of American mythology.

Once again on August 21-24, the greatest shooters in the world will gather in the hills above Los Angeles to test themselves, with the World Speed Shooting Championship on the line, and top shooters like Doug Koenig, Rob Leatham, Jerry Miculek, Kay Clark Miculek, Athena Lee and Todd Jarrett will be there. 

Since it's founding in 1981, the STEEL CHALLENGE has grown into the premier, and with more than $260,000 in cash and prizes at stake, the most lucrative shooting match in the world.

The CHALLENGE's format is simplicity in itself. More than 200 competitors from 14 states and 4 foreign countries will face the clock on seven stages of fire, each with a different array of steel targets electronically timed to 1/100th of a second. All a competitor has to do is run each stage five times, with the slowest run thrown out. The competitor's score is the combined times of all the events.

"The CHALLENGE is simple in its concept," says Michael Bane, a leading shooting sports expert, "but it's brutally hard to shoot well. The best times are nothing short of amazing, almost unbelievable. In fact, I think it's fair to say that the fastest guns who have ever lived are alive today and shooting this match."

The STEEL CHALLENGE features numerous divisions, including Women's, Pre-Teen, Junior, Senior, Super Senior and Law Enforcement divisions in several categories such as Rimfire, Shotgun, Single Action Revolver, Revolver, Stock Pistol and Open Pistol — the Formula-1 category of the shooting sports.

More than 65,000 rounds of ammunition will be put downrange in the quest to be the fastest.

- 30 -